Hyperstudio

BRAND IDENTITY / GRAPHIC / SOCIAL MEDIA / TYPEFACE DESIGN

An award-winning branding project for London Metropolitan University’s in-house design agency. Designed using a thoughtful mix of simplicity and vibrancy across logo design, animation, and typography. Hyperstudio then won the branding competition and is now actively used in LMU.

The tone of voice is lively, communal, and welcoming—a dynamic mix of vitality, striking visuals, connectedness, and approachability, made for a university studio. The chosen colours relate to the CMYK inks used in risographs in order to achieve a spectrum of colour.