Channel 4

BRANDING / 3D / MOTION / VIDEO EDITING

During my time at Found Studio, I worked on a project where we teamed up with Pentagram and 4creative to create Channel 4's new visual identity. The fresh and fun visual style brings together all its channels and content for the first time, marking an exciting new phase for the UK's most innovative broadcaster.

The Channel 4 logo switches between over sixty different colour blends on different platforms. This creates a unique look for each brand touchpoint, emphasising the "Altogether Different" idea.

Creating numerous iterations of colours and animations was crucial to refine the gradients, as I had to ensure they met the highest standards of legibility and style through thorough testing, trial and error.

By seamlessly integrating Cinema 4D and After Effects, we achieved a multidimensional blend of foreground and background content, enriching the visual experience.

As part of a collaborative team effort, it's incredibly rewarding to see our work showcased on television screens, knowing that each member contributed immeasurable effort to perfecting every aspect of this content.